Case studies
Some of the most successful restoration projects on earth were built on ecotourism revenue, carbon credits, community donations, and private conviction. No government cheque required. Here's what that looks like in practice.
In 2001, dairy farmers Sir Charles Burrell and Isabella Tree made a decision that appalled their neighbours: they stopped farming 1,400 hectares of Sussex clay and let it go wild. Free-roaming longhorn cattle, Exmoor ponies, Tamworth pigs, and deer now act as proxies for the large herbivores that once shaped British landscapes. The result, documented in Tree's bestselling book Wilding, has been a dramatic recovery of species once considered locally extinct. Turtle doves, purple emperor butterflies, nightingales, and white storks all returned. In 2020 white storks bred at Knepp for the first time in Britain in over 600 years.
The Craig family had ranched their Kenyan land since 1924. By the early 1980s, Kenya's black rhino population had collapsed from an estimated 20,000 animals to fewer than 300, largely through poaching. In 1983 the Craigs partnered with conservationist Anna Merz, who personally funded the project, to fence 5,000 acres as the Ngare Sergoi Rhino Sanctuary. The success was such that by 1995 the entire 62,000-acre ranch had been converted into a full wildlife conservancy. Today Lewa holds over 12% of Kenya's eastern black rhino population and runs five lodges whose profits are directed back into conservation and community programmes in neighbouring villages.
Founded in 1993 with the goal of restoring the ancient Caledonian Forest, Trees for Life purchased the 10,000-acre Dundreggan Estate in 2008 and has since planted nearly two million native trees. Their financing model is one of the most innovative in British conservation: carbon credits sold through the Woodland Carbon Code have generated significant revenue, with the charity donating a third of proceeds to local community organisations in Glenmoriston. In 2024, the charity needed £2 million to build a new rewilding visitor centre and raised the full amount through a crowdfunding bond with Triodos Bank within 48 hours.
Seawilding grew out of CROMACH, a local community association on the shores of Loch Craignish. Its founding ambition was to restore one million native oysters and reverse the near-total collapse of seagrass meadows that once lined the Scottish coast. Many considered it wildly optimistic for a volunteer-powered charity with no institutional backing. By 2024, over 350,000 native oysters had been released to the seabed and Scotland's first community-led seagrass restoration had successfully germinated. The model, deliberately kept low-cost and replicable, is now being shared with other coastal communities around Scotland.
In October 2023, beavers returned to an urban London park for the first time in over 400 years. The project was driven by a coalition of local wildlife groups: Ealing Wildlife Group, Citizen Zoo, and Friends of Horsenden, with support from the national Beaver Trust. Within months, the animals had begun engineering the landscape, creating dams, ponds, and wetland habitat in a green space that backs onto a busy retail park. The project has since attracted international attention as a model for urban rewilding, including a showcase at the BeaverCon conference in Colorado.
In the early 2000s, the main landowners of the Ennerdale valley took an unusual collective decision: to step back from intensive management and allow natural processes to take over. The National Trust, Forestry England, and United Utilities reduced sheep numbers dramatically, left non-native conifers to die back, and introduced Galloway cattle to naturally redistribute seed and open up the ground. Two decades on, the valley is a functioning example of hands-off rewilding at landscape scale, driven by a voluntary partnership of landowners willing to work against short-term commercial interest.
Rewilding stories, project spotlights, and the science behind recovery. Free every Friday.